Ajay Devgn Launches Luxury Whisky Brand ‘The Glen Journeys’ with Family and Friends in Tow

Bollywood superstar Ajay Devgn was spotted at the JW Marriott in Mumbai, turning heads not for a film promotion, but for the launch of his latest entrepreneurial venture — The Glen Journeys, a premium single-malt Scotch whisky brand. In a stylish yet intimate event, Devgn was joined by his nephews Danish Devgn and Aaman Devgan, actors Abhimanyu Singh and Omkar Kapoor, as well as Singh’s wife Sargam Singh, as paparazzi captured the gathering of stars.

Launched in collaboration with spirits company Cartel Bros, The Glen Journeys is more than just another celebrity-endorsed brand. Devgn is also a hands-on investor in the venture, underscoring his serious commitment to building something unique in the luxury beverage space. Speaking at the event, Devgn described the brand as a “journey of passion and precision,” alluding to both the craftsmanship of the product and his personal connection to it.

Devgn revealed that his association with whisky goes back years, but his appreciation for fine malts developed after a period of quitting alcohol altogether. It was during a tasting trip to Scotland with Mokksh Sani, co-founder of Cartel Bros, that his perspective shifted. “I was hooked,” Devgn said, describing the experience as the spark that led to the creation of The Glen Journeys.

The brand is positioned as a luxury offering for discerning whisky lovers, with a focus on storytelling through craftsmanship. From aging techniques to ingredient sourcing, Devgn emphasized that every bottle reflects a narrative — much like cinema — blending tradition with a personal touch. The actor’s involvement adds star power, but his genuine enthusiasm and personal investment hint that this isn’t a vanity project.

With The Glen Journeys, Devgn joins a growing list of Bollywood actors expanding into premium lifestyle ventures, but few have done so with such visible passion. As the night wrapped up with familiar faces, elegant glasses, and plenty of photo ops, one thing was clear: for Ajay Devgn, the next big story may not play out on screen — but in every sip of his new signature malt.