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Movie theaters struggling to fill seats embrace longer ads (Video)

AMC Theaters is the latest movie chain to embrace more commercials as it tries to plug mounting financial losses. Tom Davenport, professor of information technology and management at Babson College, joins "The Takeout" to discuss the struggle to fill seats.

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Movie theaters struggling to fill seats embrace longer ads (Video)
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AMC Theaters is the latest movie chain to embrace more commercials as it tries to plug mounting financial losses. Tom Davenport, professor of information technology and management at Babson College, joins "The Takeout" to discuss the struggle to fill seats. CBS News 24/7 is the premier anchored streaming news service from CBS News and Stations that is available free to everyone with access to the internet and is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations' top anchors and correspondents working locally, nationally and around the globe. It is available on more than 30 platforms across mobile, desktop and connected TVs for free, as well as CBSNews.com and Paramount+ and live in 91 countries. Subscribe to the CBS News YouTube channel: https://youtube.com/cbsnews Watch CBS News 24/7: https://cbsnews.com/live/ Download the CBS News app: https://cbsnews.com/mobile/ Follow CBS News on Instagram: https://instagram.com/cbsnews/ Like CBS News on Facebook: https://facebook.com/cbsnews Follow CBS News on X: https://twitter.com/cbsnews Subscribe to our newsletters: https://cbsnews.com/newsletters/ Try Paramount+ free: https://paramountplus.com/?ftag=PPM-05-10aeh8h For video licensing inquiries, contact: licensing@veritone.com

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