Given the transportation sector is the second highest contributor to greenhouse gas emissions, the urban logistics sector in Africa and across the globe urgently needs to adopt new technologies and business models to fight climate change, which disproportionately affects African countries. The effects are being felt in major economic value chains including the agriculture sector, Africa’s largest. By adopting more cost-effective and environmentally friendly vehicles into transportation fleets, the logistics sector can play a crucial role in helping Africa tackle climate challenges while providing significant economic benefits to a number of critical industry sector value chains.
The growth strategy built on several pilot projects including a Shujaa market introduction will enable eWAKA to expand to other parts of Kenya and East Africa in 2023. A key element of eWAKA’s growth plans is to secure additional financing options for independent delivery drivers.
Commenting on eWAKA’s 2023 growth strategy, Celeste Vogel, Co-founder, Chief Executive Officer & General Counsel of eWAKA said: “eWAKA’s unique value add proposition is the completeness of the ecosystem we offer in the space of last-mile transportation. As understanding localized constraints and variables are key to successfully deploying micro-mobility models and solutions, eWAKA conducted several pilot projects with target customer segments to further develop our product line. For 2023, eWAKA will pursue strategic partnerships to expand our customer base by adding greater financing options and aggressively promoting the Shujaa roll out in Kenya, targeting the B2B sector as well as independent drivers.”
Susanne Grossmann, the manager of SECO Start-up Fund commented on eWAKA financing facility: “After a robust selection process, we are pleased to offer eWAKA a loan for executing their business model in Kenya. We welcome the contribution to local production in the e-vehicle space and we hope that eWAKA will set a successful example for efficient, climate friendly traffic systems in African cities that meet the mobility needs of the continent.”
2022 was a watershed year for eWAKA. Leveraging key customer segment insights and expanding local production capabilities, eWAKA is poised for growth in 2023 with a full product line for multiple customer segments offering flexible rental options, subscription and purchase plans to meet commutes, personal well-being and net-zero targets.
Distributed by APO Group on behalf of eWAKA.
Media Contact:
Gilles Ametepe
Djembe Consultants
+233 57 63 13 533
gilles@djembeconsultants.com
About eWAKA:
eWAKA (https://eWAKA.tech/) is spearheading sustainable mobility to enhance Africa’s economic prospects by harnessing the power of electric vehicles. eWAKA’s services address frustrating and disruptive mobility experiences by offering a sustainable solution that will increase connectivity, improve efficiencies, and offer safe, environmentally friendly transportation. eWAKA offers multiple customer segments electric vehicle mobility options that decrease pollution such as greenhouse gases, Co2 and noise, while providing compelling affordability through low electricity prices as compared to fuel, off grid solar power system solutions and overall low maintenance costs. In 2023, eWAKA’s strategic development plans include establishing an African production facility to assemble components of the highest standards provided by international manufacturing partners.
About SSF:
The SECO Start-up Fund (SSF) is a facility for development loans established by the State Secretariat for Economic Affairs (SECO). SSF offers loans for start-up business projects of Switzerland domiciled entrepreneurs/enterprises in emerging economies (economies under development or in transition).
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