Superstar Naga Chaitanya shops at Tasva, ahead of Father’s Day

South Indian superstar Naga Chaitanya was seen shopping at TASVA, theMen’s Indian wear brand by iconic designer Tarun Tahiliani and retail giant Aditya Birla Fashion & Retail Ltd (ABFRL), at their new store at Jayanagar, in Bengaluru. He was seen exploring the wide range, including the new summer collection, shopping for his father ahead of Father’s Day celebration.

During the shopping spree, Naga Chaitanya shared, "It has been an exceptional experience shopping at Tasva. Meeting the demands of discerning men like me- who want everything- great fit, comfort, style and understated elegance from their Indian wear is not easy. But Tasva has me completely bowled over!

I am also choosing this for my father’s day gift and I am sure he’d be delighted with the fine craftsmanship and contemporary style"

Sandeep Pal, CEO - TASVA, commented “TASVA is here to change the experience of wearing traditional and fusion Indian clothing into that of unmatched comfort with style, deftly crafted in ace designer Tarun Tahiliani’s signature style. We are delighted to bring occasion wear for the modern Indian man, whether dressing him up for his wedding or for a traditional celebration, Tasva is here to change the narrative of Indian Menswear and styling. We are on a rapid expansion mode across India to make it accessible to Indian men”

Tasva is an amalgamation of heritage and cultural wealth, meets state-of-the- art craft and tailoring, to create the world class TASVA fit. The idea behind the brand is to cater to the discerning man with aspirations of great quality, craftsmanship and well-designed ethnic wear at affordable price

points. Tasva offers a fresh new take on Kurtas, Achkans, Bandhgalas, Jodhpuris, Sherwanis and the accessories – shawls, stoles, shoes and more in their latest collection.

About Indivinity Clothing Retail P. Ltd:

Indivinity Clothing, Pvt., Ltd. is the product of the strategic partnership that was entered into by Fashion Designer Tarun Tahiliani and Aditya Birla Fashion & Retail Ltd. in early 2021. The brand’s flagship fashion label, TASVA, was launched in December 2021 and it caters to the premium occasion-wear segment and offers an entire range of high-quality, sophisticated celebration wear for men at accessible price points.

About ABFRL:

ABFRL is part of a leading Indian conglomerate, The Aditya Birla Group. With revenue of Rs. 5,249 cr. spanning retail space of 8.4 million sq. ft. (as of March 31, 2021), it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.

The Company has a network of 3,212 stores across approximately 31,000 multi-brand outlets with 6,800+ point of sales in department stores across India (as of 31st March 2021).

It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter England established for over 25 years. Pantaloons is one of India’s largest fast-fashion store brands.