Mumbai, Oct 16 (IANS) Bollywood filmmaker Nikkhil Advani, who recently produced Farhan Akhtar starrer "Lucknow Central", says the marketing team asked him to create a scandal involving Farhan to promote the film.
The producer, who was present at a panel discussion along with two young producers at the 19th Jio MAMI With Star, said this when he was asked if marketing creates pressure during film promotion or if marketing overpowers creativity.
Nikkhil said: "I got a call from the marketing person saying Kangana's scandal is going on, tell Farhan to do a scandal. This is an actual conversation!
"Farhan has to have a scandal, otherwise our buzz won't go up. I said 'but what scandal?' and they were like 'do any scandal but we need it'."
He added: "I don't understand it at all. How can I approach Farhan and say 'hey let's do a scandal, otherwise no one will watch our film'."
The panel discussion was also attended by Vikramaditya Motwane and Prerna Arora.
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.
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