It will bring Yahoo's editorial expertise, extensive data and native advertising through Yahoo Gemini -- a marketplace for mobile and native ads.
"With Yahoo Storytellers, we're offering a better way for brands to create powerful content that's informed by data and engages the right audience." said Gurmit Singh, Vice President and Managing Director, Yahoo India.
Yahoo Storytellers will help brands build content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms.
In India, Yahoo has partnered with multiple brands to help them create successful campaigns, including Accenture, Amazon, Madhya Pradesh Tourism and Tourism Australia, among others.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.
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