New Delhi, March 2 (IANS) In order to raise awareness about gender discrimination, the Ministry of Women and Child Development has initiated a social media campaign -- #WeAreEqual, said an official.
The campaign will culminate in the celebration of International Women's Day on March 8, marked by the prestigious Nari Shakti Award ceremony during which President Pranab Mukherjee will honour individuals and institutions for their exemplary contribution to women's empowerment, the ministry said in a statement.
"The campaign takes a positive approach, engaging both men and women across the cross-section of the society and encouraging to stand up for equal rights and opportunities," it stated.
Several eminent personalities have also supported the initiative. Bollywood megastar Amitabh Bachchan, who has always rooted for gender equality, said his assets would be shared equally between his son Abhishek and daughter Shweta.
Amitabh on Thursday shared a photograph of himself holding a card, which read: "When I die, my assets will be equally shared between my daughter and my son... Gender equality... We are equal."
Other prominent personalities, such as actors Dia Mirza and comedian Vasu Primlani, sportspersons Mary Kom and Sangram Singh, and ISRO scientists K. Thenmozhi Selvi, Subha Varier and Minal Rohit have also joined the campaign.
(This story has not been edited by Social News XYZ staff and is auto-generated from a syndicated feed.)
Doraiah Chowdary Vundavally is a Software engineer at VTech . He is the news editor of SocialNews.XYZ and Freelance writer-contributes Telugu and English Columns on Films, Politics, and Gossips. He is the primary contributor for South Cinema Section of SocialNews.XYZ. His mission is to help to develop SocialNews.XYZ into a News website that has no bias or judgement towards any.
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