"On the start of Chingam, the first month of the Malayalam new year, my greetings to the Malayali community. May the year bring joy and peace," the Prime Minister said.
For Hindus in particular, the first day of the Chingam is considered auspicious for weddings, moving into a new home, buying a new vehicle and to start new ventures.
Although Vishu (first of Medam month) is the astronomical new year day in Kerala, the official Malayalam new year falls on the first day of Chingam.
Most of the temples across the state witnessed a huge rush as Hindus began the day by visiting temples.
Women in Kerala were seen dressed in their best, mostly in the traditional saree.
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